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Posted in New Media and Tech, and Politics and Public Affairs

The collective press, and even my Twitter stream has been infected by veepstakes fever, mostly on the Obama side. It’s become a little annoying at this point, I’ll admit. And by the way, I haven’t given my cell number to the Obama campaign for this purpose, though I’ve been on his text message list in the past.

What I realized this morning, as I read the Mashable story about fake iPhone lines in Poland, is how similar this week’s veep frenzy has been to the run-up to an Apple launch. Of course, the iPhone lines are not Apple’s doing, but are bought and paid for by the local carrier, Orange. Apple, like Obama, has not had to resort to fakery as yet, counting more on the genuine excitement of its base customers. What happens after the launch, well, that’s another story.

It’s not a new observation that Obama is the Mac of this election season, to John McCain’s PC. But who knew that the Obama campaign was so in tune to the Cupertino company’s marketing strategy? Take a situation that has generated real buzz, and withhold as much information as possible until just the right moment. To heighten the effect, taunt the press mercilessly. They’ll play along.

Is that my phone? BRB


  1. I must have my head in the virtual sand. I haven’t heard anything about veep-ness until this article. Someone did mention a text message Obama though. Links! Links!

    August 22, 2008

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